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7 ways to use a blog in your business

By • Jul 2nd, 2008 • Category: Lead Story

7 ways to use a blog in your business

As an Internet consultant at Resultima I’m responsible for advising our clients on how to get people to buy more products (or services) from their websites. A lot of this advice is internet marketing related and it’s about explaining to our customers how to get the word out on the internet about their products or services. It’s not uncommon that I find that our clients are not using blogs in their marketing campaigns. So, I thought this topic would be appropriate not only for technology clients, but for business brokers, people looking to buy a business, or any other type of business owner.

Blogging has become a necessity of any online marketing campaign. Did you know that over 57 million Americans read blogs? Can you visualize that? (57,000,000). United States readers spend on average, about 23 hours online per week reading blogs. And, it’s estimated that 64% of our neighbors to the north (in Canada) visited blogs in 2007.

That being said, you’re probably saying to yourself… “Ok Tim, I’ve heard all the hype about blogs, and I’m convinced we need one. …but, where do we start?”

Well, here are 7 ways you can use a blog in your business:

  1. Toot your own horn. Post news and current happenings. Write about your company, your products, services, industry, and competitors. If you are submitting press releases to the PR websites, write up short blog post announcing that you have releases a press release. If you are releasing a new product or adding an additional service to your offering, let people know. If you have been featured in the media, let your readers know by posting a link to where they can read about you in the press.
  2. Tap into your own businesses knowledge. Get your staff involved and take advantage of their knowledge and skills. Have each one of your employees write about something they are passionate about. It can be as simple as asking them to write one or two articles per month. And for those who say …”But I’m not a writer.” (You) tell them, “The article doesn’t have to be a masterpiece. The best articles offer readers clear advice or take-a-ways about a specific issue, approach, or topic. — Bullet points are good. Roundabout text is not. Get to the point quickly. Most effective with a minimum of 300 words.”
  3. Answer customers’ questions. Answer common questions that customers ask you in emails, on the phone, etc. Address your customers concerns and questions before they contact you. Answer customer questions quickly, and they’ll reward you by buying your products and services and remaining loyal. This can also help to shorten the sales process.
  4. Be a resource. Be a resource and provide links to other relevant articles on the web. Are you worried that if you link to other resources, your readers won’t come back? Don’t worry about whether you think it’s good or not to link to other people’s websites. Take Nike’s advice, “Just do it.” Most people will be happy (and grateful) for the helpful information you pointed them to. And…if you give them valuable information, they will be more likely to return to you for more.
  5. Invite guest writers. Invite a guest blogger to write an article (or two, or three, or more). Business owners are always willing to talk about their business. Ask them to write an article about the industry or a hot topic in their business. If you’re a Business Broker, you should be inviting lenders, escrow companies, appraisers, commercial real estate professionals, auction houses, bankers, etc. to write guest blog posts.
  6. Write about a customer’s success. If you have worked and done a great job with one of your customers, write about it. They will be so happy for the publicity…and…they are going to tell their friends and family about it. This is the best form of “word of mouth.”
  7. Give stuff away. Ever hear of Karma or the Law of attraction? You get back what you give away. Free, valuable information wins lots of incoming links from other blogs, which in turn, increases your traffic. And we all know what increased traffic means. You got it…more sales. Now you’re probably asking “What can I give away?” Well, information is the easiest thing to give away. This can include: business templates, common forms, ebooks, gas cards, gift cards, research, competitive analysis, tools, code, graphics, newsletter templates, etc.

There you have it, 7 quick ideas you can use to get started with your business blog. If you have any additional ideas you would like to share, please let us know by commenting below.

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