Businesses for sale

Newly launched

If your website is newly launched, it has to work its way up to the front page of Google search results. Only after Google starts trusting you as an authority in the keyword targeted, will you find yourself climbing up the results page. The ‘authority’ factor to a good extent is proportional to how good a quality website can you offer visitors. There are tons of websites out there that are pretty good at selling goods and services, but does not have any competitive content which can be a forceful reason for lack in SE rankings. Visitors coming to buy a product or service would definitely like to obtain a detailed info on a particular item which can be a whole new page in the form of reviews, articles; ratings etc. (If it’s a new website, reviews/ratings can be imported from others)Write relevant and interesting content that your visitors find worth mentioning in their blogs, forums, and websites with web2.0 platforms. Offer a hundred reasons for visitors to come back and refer their friends. Your profile will slowly gain popularity in the market you are focusing and so does in Google. The secret formula is relentless superior quality work for your visitors and it will ultimately work for the search engines too.

Content not found by SEs

Say, if you have a content rich website and, but your URLs are not indexed in Search Engines. Search engines may find difficult crawling the website due to lack of ease in site navigation or you may have unknowingly blocked crawlers from accessing your data in your robots.txt file. The best solution is to register the website at Google webmaster central where you will obtain all the stats pertaining to Google Crawl, indexing info and more. If any of your pages are blocked, it’s identified in your webmaster account and the issue can be resolved immediately. You also enjoy the facility of submitting the sitemap to Google, in which case all your links will be crawled and indexed.

Duplicate Content for your pages

It’s a common practice nowadays to extract snippets of data or the whole data itself from a web page and post it as one’s own in their private Blog / website. It’s okay if they provide a link back to the parent website but if not, it’s a concern. Copyscape can help you determine if your data is stolen. Otherwise paste a small portion of your snippet from your web page to Google and perform a “search”. The website that stole your data is likely to appear in search results and not you in which case, contact the webmaster and request removal of content or look into enforcing copyrights for your content. If it’s your own site that has more than one URLs showing the same content, use the Meta robots = “No index” tag in the less priority pages to stop from being indexed.

Title and Meta tags Ignored:

They are key to any search engine rankings. Incorporate the right and logical keywords into the title and Meta tags. Limit the title tag to 60 chars and use the Meta description tags to speak to your visitors. Meta description tags are used by search engines as snippets of data in search results. It’s basically a short sentence or a few sentences of compelling advertisement about the content of the page to users in about 160 chars displayed in Google search results.

Wrong Keywords for your business

What’s the point if you are targeting for keywords that users never search? Keyword research tools like Google Adwords tool, Wordtracker, Keyword discovery tool all will help find the most matching keywords that are searched for pertaining to your content. Incorporate those keywords into your content and watch the difference.

Related Topic: Search Engine Optimization for your Business