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The Five Fundamentals of Business Survival

From INC.com: How can you make it through the rough patch that even the most successful companies eventually hit? Start preparing while the good times are still rolling.

Tough times are challenging, but they can be impossible if you aren’t prepared for them. And let’s face it — no one can really be entirely prepared. But everyone can own up to the fact that tough times can happen in any business. So right now, recognize that you won’t always be on a hot streak. And not every project is a slam dunk. Recognize that there will come a time when you’ll be glad you practiced the fundamentals.

Here are the fundamentals:

• Fundamental 1: Have a solid vision
• Fundamental 2: Have people who “can”
• Fundamental 3: Know where you stand, really
• Fundamental 4: Stick to your values
• Fundamental 5: Communicate with everyone

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